Tune In

MAKING SENSE OF THE CROWD

Audience Research and Insights for Festivals and Events

From the industry,

for the industry

We come from the festival fields, so we know your event is much more than a product - it’s an experience rooted in joy, escape, and connection.

As the UK’s first research agency dedicated to festivals and events, our approach is a little different to traditional research methods. Every event is unique, bringing like-minded people together, and we treat them with the care they deserve. Everything we do is bespoke and grounded in a deep understanding of the wonderful (and unpredictable!) world of events.

As an agile, hands-on agency, we deliver the insights you need to make confident, data-backed decisions, so you can focus on what matters most: putting on the show.

How we help festivals thrive

We help you confirm - or correct - assumptions with data, to make confident, audience-led decisions.

Tune into your audience
Understand what moves and resonates with them beyond just demographics.

Test and validate ideas
Reduce risk by seeing what works before you commit to new lineups, activations, or products.

Strengthen your community
Learn how to re-engage returning customers and attract new attendees with messages that connect.

Map brand perception
Discover how your community perceives your brand and how you're positioned in the broader landscape

Improve partnership value
Create proposals and activations that excite brands because they speak to your audience..

Why invest in research?

We get it…‘research’ might feel a little stiff in a space that’s all about music, fun, and creativity. But applied to events, it only enriches the experience. Knowing your audience better doesn’t just make your event better - it makes every pound of your budget go further. From testing new ideas to attracting first-timers and keeping your loyal crowd coming back, research helps you invest in what actually matters.

“Investing 5% of your budget in market research ensures the remaining 95% is spent properly."
Mark Ritson (Marketing Professor)

“Companies that invest in comprehensive market research achieve a launch success rate 3.6x higher than those who don’t.”
2022 PwC study on product launches

We know how every spend decision counts in the events world - we’ve been there! Every ad spend, every content decision, every lineup choice has an impact. Research ensures your budget is working as hard as you do, helping you make confident, data-backed decisions instead of guessing.

In short: research isn’t just insight - it’s confidence, clarity, and smarter spending for events.

FAQs

  • Research helps you tune in to your audience so every pound of your budget works harder. Instead of guessing, you’ll know exactly what motivates your community, what might be holding them back, and how to grow both loyalty and reach.

  • Absolutely. We work with festivals and events of all sizes, tailoring our approach to your needs and budget. Whether you want quick insights on one challenge or a deep dive into your whole audience, we’ll create something that fits.

  • It depends on the scope. Our Soundcheck package delivers insights in as little as four weeks, while Tune In is a more comprehensive three-month project. Amplify varies depending on the brand partnership and scope.

  • We’re festival people ourselves. We understand the challenges of running events and the realities of stretched budgets. Our research is designed to be practical, actionable, and always rooted in the live events world.

  • Festivals are our sweet spot, but we also work with live events, cultural organisations, and brand activations within the event space. If your audience gathers in a field, venue, or arena, we’re interested.